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Abbott CES 26
Project type
Expo Booth
Location
Las Vegas
Client : Abbott
Agency : Factory360
Senior Designer: Analise Mehmet
Associate Graphic Design Director: Hiann Prum
Experiential Designer: Bri Rodriguez
Graphic Designer : Katie Backes
A four day activation at CES 2026 in Las Vegas, designed to empower attendees with the tools and knowledge to build healthier, better versions of themselves. Inspired by the idea of construction and progress, blueprint style flooring grounded the environment while bold blue architectural structures created distinct product zones throughout the space.
Each area highlighted a key Abbott innovation, including iSTAT, Libre Assist, Lingo, Ensure, and Pedialyte, brought to life through interactive demonstrations, hands on engagement, and immersive storytelling. Accent lighting and dynamic experiences encouraged attendees to explore how Abbott's technologies support health at every stage of life.
At the heart of the booth, a mirrored blue cube served as the central gathering point and hosted a blood type testing activation. Guests learned about the importance of blood donation and received a personalized blood type card to wear throughout the convention, extending the experience beyond the booth and sparking conversations across the show floor.
