Chick-fil-A Play Bryant Park

Client : Chick-fil-A
Agency : Factory360
Associate Senior Designer : Analise Mehmet
Experiential Designer : Bri Rodriguez

Among all the greenery within Bryant Park, our vibrant red footprint stood out and caught hungry New Yorkers’ attention. With open arms, our friendly brand ambassadors swiftly distributed complimentary chicken sandwiches to those who stopped by. We tasked those who joined us for lunch with a mission to help the herd by playing the online game Code Moo, where they can win weekly food rewards. Chick-Fil-A’s new cow merchandise collection was on display front & center for guests to browse and conveniently purchase online.