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L.L. Bean Residency
Project type
Retail
Date
Sep - Nov 2025
Location
Soho NYC
Client : L.L. Bean
Agency : Factory360
Associate Senior Designer: Analise Mehmet
Associate Graphic Design Director: Hiann Prum
Experiential Designer: Asalya Sulaymanova
A six week pop-up residency in Soho marked L.L.Bean’s first ever retail presence in New York City, introducing the brand’s iconic heritage and signature plaids through an immersive retail experience.
The space transformed a traditional storefront into a welcoming environment inspired by L.L.Bean’s Maine roots. Guests could shop classic products, relax in a cozy lounge, and connect directly with the brand through a vintage style phone booth linked to L.L.Bean customer service.
At the center of the experience, a rotating activation bar featured weekly programming designed to drive engagement and repeat visits. Activations included custom embroidery, exclusive Wooden Sleepers collaborations, Scotch tastings, and limited edition product releases, giving guests new reasons to return throughout the residency.
By combining retail with interactive programming, the pop-up created a memorable introduction to L.L.Bean for New Yorkers while bringing the brand’s heritage to life in a fresh and engaging way.
