Adyen NRF

Client : Adyen
Agency : Factory360
Associate Senior Designer : Analise Mehmet
Experiential Designer : Asalya Sulaymanova

During NRF 2025, we curated an exclusive greenhouse-style VIP space at Chelsea Industrial in New York City for Adyen’s C-level executives, transforming the event into an intimate networking experience. Utilizing Adyen’s signature green throughout the space, we complemented it with earthy tones and neutral colors to create a calm oasis amid the hustle and bustle of the conference.

This event not only showcased Adyen’s innovative approach to payments but also emphasized its impressive global reach. Attendees from around the world engaged in high-level discussions during an exclusive session with Angela Ahrendts, former Senior Vice President of Apple. They gained valuable insights from an Adyen merchant panel and participated in unparalleled networking opportunities, making the experience both impactful and memorable.