UGG On Campus

From colorful tone-on-tone product displays to a larger-than-life foam pit inspired by the foam from the shoe, students were invited to take a break from finals week with UGG and get a pair for themselves.

Part of the program included social programming with student athletes as influencers to expand the awareness beyond the footprint. This content lives on the UGG site – “Meet the Talent.” The activation was live at the University of Miami during Finals Weeks to deliver a surprise and delight moment for students with a photo opp, retail and charity component.