L.L.Bean Japan

Client : L.L.Bean
Agency : Factory360
Associate Senior Designer : Analise Mehmet
Senior Art Director : Hiann Prum

In April 2025, L.L.Bean brought its Japan-exclusive collection to the U.S. for the first time, hosting pop-up shops in New York City and Los Angeles. These events showcased over 20 styles and colorways that blend L.L.Bean’s classic Americana with Japanese design sensibilities. The collection featured oversized silhouettes, rich textures, natural earth tones, and spring accents, offering a fresh take on the brand’s heritage pieces.

The New York City pop-up was held in Williamsburg from April 11 to April 13, while the Los Angeles event took place on Melrose Avenue on April 10 and 11. These exclusive in-person events provided American customers a unique opportunity to experience and purchase the Japan Collection, which was not available online.